A booklet written in 1970 by Eugene M. Schwartz (1927–1995); the original followed a lecture that
he delivered at the New York Cultural Center. He proposes some easy instructions on how to build a
whorthwhile art collection and just spend the least possible money for it. Schwartz, an advertising
copywriter, also assembled with his wife Barbara one of the leading collections of contemporary
art in the United States at the time. The generously donated hundreds of important works from their
collection to institutions around the country.

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