In the Year of the Tiger

Why it is not too late to learn from China

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Everybody is talking about China but European views of the Middle Kingdom are often highly contradictory. Some still insist on seeing China as no more than the copying capital of the world, while others now regard it as an unassailable superpower.
In her book “In the Year of the Tiger – Why it is not too late to learn from China,” Austrian-born businesswoman Angelika Sodian takes a realistic look at the economy and working world in China. It is an essential read for all European executives and entrepreneurs, whether or not they are already doing business with Middle Kingdom.

Why has China emerged as an economic world power so quickly? How have Chinese companies managed to develop trailblazing innovations and become pioneers in the digitalisation and new technology space? What makes Chinese founders different to their European counterparts? And above all: What can European companies learn from them?
In this book Angelika Sodian brings 15 years of experience working directly with Chinese firms embarking on globalisation and helping Western companies engage with the Middle Kingdom. As those who have heard Angelika’s lectures and participated in her courses and workshops will testify, she provides an acutely observed and, above all, realistic perspective on China’s rapid development as an industrial nation and the factors that have made it possible.
These include flexible thinking, an enthusiasm for change and the determined pursuit of major visions – a combination of factors that Ms Sodian captures succinctly in a new term: sinogility.

The author worked for a long period of time in China and also in Europe with Chinese people and for Chinese companies, primarily in the automotive sector. As a result, she has a keen understanding of the many facets essential to effective intercultural collaboration. In this book, the doctor of Business Administration shares her experiences and links in-depth analysis with eye-opening stories. “In the Year of the Tiger – Why it is not too late to learn from China” is more than an invaluable and enlightening business book, it is an entertaining and compelling read.
Whether you work in a multinational or an SME, whether you’re a senior executive in a long-established business or a start-up entrepreneur, you’ll find Angelika’s insights of tremendous value as you chart your course for the future.