Since the beginning of modernism, fashion and product design have drifted off into two distinct branches of the design
evolutionary tree. In some colleges and commercial enterprises the departments have a close working relationship, but
in others they are barely on speaking terms. Yet many of the issues they face – such as the deconstruction and diffraction
of styles, the intertwining of high technology with materials and production, and the pressure to innovate – are the
same. In Gestaltung à la Mode form looks at examples of fashion/design collaborations, confrontations and pioneers;
and we talk to industry experts about fashion and design etymologies, examining the growing role of fabrics beyond
clothing and cushions for the post genre generation.

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